Discover keyword with Google keyword planner

What is Google keyword planner?

Google Keyword Planner serves as a cost-free utility by Google, aimed at aiding you in exploring novel keywords, gauging their search frequency and competitiveness, and generating concepts for ad groups and campaigns. Despite its integration with Google Ads, you’re not required to establish a Google Ads account to avail of its benefits.

Here’s a rundown of the capabilities encompassed within Google Keyword Planner:

Keyword Exploration: Google Keyword Planner facilitates the identification of fresh keywords pertinent to your business that are actively being searched for by users.

Search Volume Estimation: The tool approximates the monthly search volume for specific keywords. This statistical insight empowers you to prioritize your keyword endeavors and concentrate on terms likely to channel traffic to your website.

Campaign and Ad Group Ideation: By showcasing correlated keywords and their performance metrics, Google Keyword Planner inspires the formulation of ad groups and campaigns.

Competition Apprehension: Aiding in strategic decision-making, Google Keyword Planner provides insights into the competitiveness level of specific keywords, guiding your choices regarding which keywords to target.

To make use of Google Keyword Planner, simply navigate to the Google Keyword Planner webpage:, and log in using your Google account credentials. You can then enter keywords or phrases pertinent to your business to discern their performance metrics.

Here are some recommendations for effectively employing Google Keyword Planner:

Initiate with Broader Keywords: For beginners, it’s advantageous to commence with broader keywords. These encompass more general terms with higher search volumes. As you gain a deeper understanding of your target audience, you can progressively refine your focus and concentrate on more specific keywords.

Incorporate Negative Keywords: Negative keywords entail terms or phrases you wish to exclude from displaying your ads. For instance, if you’re vending shoes, you might incorporate the negative keyword “free” to prevent your ads from emerging in searches like “free shoes.”

Monitor Outcomes: Maintaining a vigilant watch over your outcomes with Google Keyword Planner is pivotal. This surveillance lets you discern your campaign performance, facilitating adjustments and enhancements over time.

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Google Keyword Planner emerges as a potent instrument with the potential to amplify your search engine optimization (SEO) or paid search campaigns. Notably, it’s both cost-free and straightforward to embark upon.

Step to use Google keyword planner.

Below are the steps to effectively utilize Google Keyword Planner:

Access the Google Keyword Planner website by visiting: and logging in using your Google account credentials. Google Ads accounts are a must to use this tool.

On the Keyword Planner’s homepage, you’ll encounter two choices: “Discover new keywords” and “Get search volume and forecasts.”

To “Discover new keywords,” input a word or phrase linked to your business within the designated “Start with keywords” field. Alternatively, you can insert a domain to acquire keyword ideas associated with that specific website. Afterward, click on “Get started.”

For “Get search volume and forecasts,” furnish a list of keywords or phrases in the “Enter keywords” field. You can also upload a CSV file containing keywords. Click on “Get started.”

The ensuing display from the Keyword Planner will present a compilation of keywords, accompanied by pertinent details such as search volume, competition level, and more. Leverage this information to discern keywords that align closely with your business and are poised to channel traffic to your site.

Additionally, you can utilize the Keyword Planner to establish ad groups and campaigns. Simply click on either the “Create an ad group” or “Create a campaign” button.

Google Keyword Planner offers formidable capabilities that can enhance both your search engine optimization (SEO) and paid search campaigns. It’s a user-friendly and cost-free resource that facilitates a seamless start.

Here are supplementary pointers for making the most of Google Keyword Planner:

Employ the “Keyword ideas” report to unearth fresh keywords, as it presents a roster of terms interconnected with your initial search terms.
Utilize the “Search volume” report to gauge the monthly search volume for a specific keyword. This insight assists in prioritizing your keyword research, focusing on terms poised to drive significant traffic.
Capitalize on the “Competition” report to ascertain the competitiveness of a chosen keyword. This comprehension guides your decision-making regarding the targeting of particular keywords.
Harness the “Negative keywords” report to forestall your ads from surfacing in irrelevant searches. For instance, if you specialize in selling shoes, introducing the negative keyword “free” could preclude your ads from displaying in searches such as “free shoes.”
Regularly monitor your campaign results through Google Keyword Planner, enabling the fine-tuning of your campaigns and a progressive enhancement of outcomes over time.

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Compare Google keyword planner with other keyword tool

Feature Google Keyword Planner Ahrefs Semrush
Free Yes No No
Keyword research Can help you discover new keywords, estimate their search volume and competition, and get ideas for ad groups and campaigns. Can help you discover new keywords, estimate their search volume and competition, track your keyword rankings, and analyze your organic traffic. Can help you discover new keywords, estimate their search volume and competition, track your keyword rankings, analyze your organic traffic, and audit your website for SEO issues.
Paid search Can help you create and manage your Google Ads campaigns. Can help you create and manage your Google Ads campaigns, as well as other paid search platforms like Microsoft Advertising and Amazon Advertising. Can help you create and manage your Google Ads campaigns, as well as other paid search platforms like Microsoft Advertising and Amazon Advertising.
SEO Can help you improve your website’s organic search ranking. Can help you improve your website’s organic search ranking, as well as analyze your backlink profile and identify opportunities for link building. Can help you improve your website’s organic search ranking, as well as analyze your backlink profile, identify opportunities for link building, and audit your website for SEO issues.
Pricing Free to use for basic features. Paid plans start at $39/month. Paid plans start at $99/month. Paid plans start at $119/month.


In general, Google Keyword Planner proves to be an excellent no-cost resource for conducting keyword research. Its user-friendliness coupled with the substantial volume of keyword-related insights it furnishes make it an advantageous tool. Nevertheless, if you find yourself seeking more advanced functionalities, such as tracking keyword rankings or delving into comprehensive SEO analyses, it might be prudent to explore paid alternatives like Ahrefs or Semrush.

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When making your decision about which keyword tool to opt for, consider the following factors:

Budget Considerations: The price range for keyword tools spans from free options to monthly costs that can reach several hundred dollars. Your choice should align with your available budget.

Specific Requirements: Reflect on the particular features you require from a keyword tool. Are you primarily focused on keyword research, paid advertising, or SEO optimization?

User-Friendly Interface: Keyword tools can sometimes be intricate to navigate. Prioritize tools that offer a straightforward and intuitive user interface.

Customer Support: The accessibility of effective customer support is crucial. In case you encounter inquiries or challenges, having access to a responsive customer support team is highly beneficial.

In essence, while Google Keyword Planner is an advantageous starting point, the suitability of alternative paid tools will hinge on your distinct needs, budget, and the extent of features you’re seeking.

Feature of Google keyword planner

Highlighted Features of Google Keyword Planner:

Uncover Fresh Keywords: Google Keyword Planner aids in uncovering new keywords that pertain to your business and align with actual user search patterns.

Estimate Search Volume: It offers the ability to gauge the monthly search volume for specific keywords. This assists in prioritizing keyword research efforts and targeting terms likely to drive website traffic.

Inspire Ad Groups and Campaigns: The tool sparks creativity by suggesting ideas for ad groups and campaigns by showcasing related keywords and their performance metrics.

Comprehend Competition: Google Keyword Planner provides insights into the level of competition for a given keyword. This information informs decisions about whether to target a specific keyword.

Receive Keyword Forecasts: It furnishes predictions on the potential number of clicks and impressions a keyword might generate, along with estimated campaign expenditure.

Incorporate Negative Keywords: The tool allows for the inclusion of negative keywords—words or phrases you wish to exclude from triggering your ads. This prevents irrelevant ad placements, such as “free” for a shoe seller.

Construct Ad Groups and Campaigns: Google Keyword Planner facilitates the creation of ad groups and campaigns, streamlining keyword organization and enhancing targeted efforts.

Monitor Performance: The tool supports tracking campaign outcomes, aiding in assessing performance trends. This insight drives the refinement of campaigns over time for improved results.

These outlined functionalities provide a glimpse into the array of features offered by Google Keyword Planner. For more in-depth information, you can explore the Google Keyword Planner website.

Paid feature of Google keyword planner

Google Keyword Planner extends two premium offerings:

Keyword Match Types: This attribute empowers you to define the level of alignment between your ads and the search terms users employ. For instance, you can opt for precise matches or encompass broader terms such as “shoes” or “running shoes.”

Keyword Ideas: This functionality furnishes intricate insights about keywords, encompassing search volume, competitiveness, and trends. It serves as a wellspring for discovering related keywords and negative keywords.

To avail of the premium features of Google Keyword Planner, it necessitates the establishment of a Google Ads account with billing enabled. The pricing for these premium features varies contingent on your usage patterns.

Highlighted merits of utilizing Google Keyword Planner’s premium features encompass:

Enhanced Precision in Targeting: The Keyword Match Types feature empowers finer targeting, thus contributing to an elevated click-through rate (CTR) and conversion rate.

In-depth Information: The Keyword Ideas feature furnishes comprehensive keyword details, facilitating more informed decisions regarding the selection of target keywords.

Amplified Flexibility: The premium features proffer heightened flexibility compared to the free iteration. This proves advantageous for intricate keyword research or the management of complex campaigns.

For those deeply committed to meticulous keyword research and astute campaign management, the premium features of Google Keyword Planner can prove to be a valuable and worthwhile investment.

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